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Privacy Policy

This Privacy Policy has been compiled to better serve those who are concerned with how their Personally Identifiable Information (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII.


How we collect and use information about you

Information we receive from you directly

When you register or place an order on our site, we will ask you to enter your name, email address, mailing address, phone number, and other details. We may use information you provide us in the following ways:

  • To personalize your experience on our website

  • To provide effective customer service regarding your orders, transactions, or customer service requests

  • To process your transactions

  • To send emails regarding your order or other products and services

  • To inform you of any changes to our Privacy Policy


Information collected for customization (Cookies)

A cookie is a small file stored on the user’s computer to support visits to our site. Our site uses cookies in order to improve the user experience by: 1) authenticating log in to your user account, 2) maintaining your logged in session for a period of time if you navigate away from our site and then return to the site, and 3) retaining items in your shopping cart. You can use your browser settings to accept our use of cookies, or to have your browser warn you each time a cookie is being sent, or to turn off all cookies. However, if cookies are turned off, you will not be able to log in to your user account or place items in your cart.

Google Analytics 

Google Analytics is a web analysis service that uses cookies and web site usage data to track user interactions with this web site (including stitching tracking data from unauthenticated and authenticated sessions), to prepare reports on web site activities, and to share data with other Google services, including Google Ads. Google may use usage data and cookies to personalize ads on the Google Search Network and the Google Display Network subject to the Google Analytics Terms of Service and the Google Privacy Policy. If you do not want Google Analytics to track your usage of this web site, you can install the Google Analytics Opt-Out Browser Add-On to prevent your usage data from being used by Google Analytics.


How we protect your information

Storing Your Information

Our web site is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.  


All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. Credit card information is never seen or stored by Figgleson Whale Milk.


Sharing Your Information

We do not sell or trade your PII. We may share your information with business partners and other parties who assist us with conducting our business or serving our customers so long as those parties agree to keep your information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property or safety. 


How long we store your information

If you delete your user account, we will retain your private information for a commercially reasonable period of time for archival and audit purposes.


Third-party links

We do not include or offer third-party products or services on our website.


How we comply with requirements

California Online Privacy Protection Act (CalOPPA)

In keeping with the requirements of CalOPPA, users can visit our site anonymously, and our Privacy Policy includes the word "privacy" and can easily be found via a link that is posted on our home page. We will notify you of any Privacy Policy changes by making updates to our Privacy Policy page. You can change your personal information by logging in to your account. 

Do Not Track 

This web site does not respond to Do Not Track (DNT) signals. To disable tracking by Google Analytics, you can install the Google Analytics Opt-Out Browser Ad-On.


Children Online Privacy Protection Act (COPPA)

We do not specifically market to children under the age of 13 years old and we do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly register such persons as users.


Fair Information Practices

To comply with Fair Information Practices, should a data breach occur pertaining to our users’ PII stored at, we will notify our users via email and an in-site notification within 7 business days of discovering the breach. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law.



The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.


We collect your email address in order to:


  • Send information, respond to inquiries and/or other requests or questions.

  • Process orders and to send information and updates pertaining to orders.

  • Send you additional information related to your product and/or service.

  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

We allow users to unsubscribe from marketing messages by using a link at the bottom of each marketing email. If at any time you would like to unsubscribe from receiving future emails that are not directly related to your order, you can follow the instructions at the bottom of each email and we will promptly remove you from all such correspondence.


General Data Protection Regulation (GDPR)

In accordance with the GDPR, data is gathered for the reasons stated in this Privacy Policy, and is used for these reasons alone. When you provide us with your data, you must actively agree to the terms of this Privacy Policy. You have the right to update your information, which can be done by logging into your account. We will notify you of any changes to our Privacy Policy by making updates to our Privacy Policy page. Complaints can be addressed to our Data Protection Officer, who can be reached using the contact details below. European users are advised that all personal data provided will be transferred and stored outside of the EU.


Changes to our Privacy Policy

We change this Privacy Policy from time to time. We will notify you of any changes to our Privacy Policy by making updates to our Privacy Policy page. If our Privacy Policy changes in a material way, we will notify you by sending a notice to the email address you provided us or by placing a notice on our web site.  



If you have questions about this Privacy Policy, please contact Figgleson Whale Milk ( 


Last updated: December 28, 2023

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